Organic web marketing is a method to achieve a high search engine ranking using a variety of linking strategies. Organic web marketing uses natural SEO (search engine optimization) tactics including internal linking, reciprocal linking, and content creation.
An internal link is a reference or navigation element in a document to another section of the same document or to another document that may be on or part of the same website or domain of the internet. Links are considered either "external" or "internal" depending on perspective. Generally, a link to a page outside the same domain is considered external, whereas one in the same domain is considered internal.
A reciprocal link is a mutual link between two websites. For example, website A links to website B and website B links back to website A. Search engine marketing companies can submit websites to reciprocal link exchange directories, in order to achieve higher rankings in the search engines. This leads to a higher conversion optimization.
Content creation is the writing of unique material designed to appeal to search engines and provide valuable information to website readers. Creating good content can be very time-consuming, however it is be well worth the effort in the long run. In fact, this very article is the result of unique content creation done by a highly successful search engine marketing agency.
Organic web marketing is one aspect of online marketing that does not cost per click or view, however it does require a skilled search engine marketing team to achieve success and give the main website a high ranking on search engines.